I'm a UX/UI Designer

Specializing

in CRO & Product Simplification

& Major Dog

Lover

I'm a UX/UI Designer

Specializing in CRO &

Product Simplification

& Major Dog

Lover

Explore my projects

Contact me

Explore my projects

Contact me

- Case Studies -

CRO

B2B SaaS

ExpressVPN

A license manager & purchase flow redesign that drove a 22% conversion increase

An internal tool for purchasing and managing VPN licenses - redesigned to simplify the full flow for team managers.

Read case study

CRO

ExpressVPN

A purchase flow redesign that drove a 17% increase in plan adoption

Redesigned a VPN deal landing page to guide users directly to the promoted plan and remove friction from the flow.

Read case study

CRO

ExpressVPN

Influencer pages weren't converting, a new approach drove a 14% CTR increase

Influencer landing pages had low conversion rates - the template was redesigned to shift focus from the influencer to the product, making the offer clearer and easier to act on.

Read case study

-About me-

I'm a UX/UI Designer with 2 years of experience across Kape Technologies (ExpressVPN, CyberGhost, and Private Internet Access), a software house, and a design studio - specializing in turning complex user flows into streamlined experiences that reduce friction and increase conversions.

My process always starts with research, which is probably why psychology has always felt like a natural fit. Outside of pixels and prototypes, you'll find me at the gym, painting ceramics, or most likely with a dog nearby. 🐾

Contact me

- What colleagues say -

"Tal is a standout UX/UI designer known for her professionalism, creativity, and strong work ethic. She adapts quickly and consistently exceeds expectations."

"Tal is a standout UX/UI designer known for her professionalism, creativity, and strong work ethic.
She adapts quickly and consistently exceeds expectations."

Alex Dihel

Senior Design Manager at @Kape

"Tal brings a thoughtful, solution-oriented approach and thrives in collaborative settings. Her positive attitude and work make her a valuable asset to any team."

"Tal brings a thoughtful, solution-oriented approach and thrives in collaborative settings.
Her positive attitude and work make her a valuable asset to any team."

Avital Sapoznik

Senior UX/UI Designer at @Kape

"Tal is a skilled UX/UI designer with a sharp eye for detail and a user-centered approach. She brings creativity, clarity, and a collaborative spirit to each project."

Yuval Weiss

UX/UI Designer at @Kape

- Case Studies -

CRO

B2B SaaS

ExpressVPN

A license manager & purchase flow redesign that drove a 22% conversion increase

An internal tool for purchasing and managing VPN licenses - redesigned to simplify the full flow for team managers.

Read case study

CRO

ExpressVPN

A purchase flow redesign that drove a 17% increase in plan adoption

Redesigned a VPN deal landing page to guide users directly to the promoted plan and remove friction from the flow.

Read case study

CRO

ExpressVPN

Influencer pages weren't converting, a new approach drove a 14% CTR increase

Influencer landing pages had low conversion rates - the template was redesigned to shift focus from the influencer to the product, making the offer clearer and easier to act on.

Read case study

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